April 22, 2026
The state of alternative app stores in 2026
Google Play now takes 10% under $1M, so alt stores are no longer a commission play. They're a reach play: devices, featuring and payment rails Play doesn't give you.
Field notes.
Notes from the field on alternative app stores, OEM channels, telecom distribution, web-native formats and everything else that sits outside the standard route to market for mobile games.