Notes from the field on alternative app stores, OEM channels, telecom distribution, web-native formats and everything else that sits outside the standard route to market for mobile games.
Blended gaming CPI is up ~30% year-on-year and 47% in Europe, while 95% of installs churn in 30 days. The buy-growth playbook is broken — here's the distribution alternative.
Apple's Core Technology Fee is €0.50 per first annual install above one million. Apple estimates under 1% of developers pay it. Here's whether your studio is one of them.
Juniper Research sizes direct carrier billing at $51 billion in 2026. Why DCB converts where cards fail, where it wins, and what integrating it involves.
Instant HTML5 games launch in one tap inside Telegram, TikTok and Messenger — no store, no download. The channel playbook for publishers, and which titles win there.
A publisher's decision guide to the three big OEM app stores: revenue share, regional reach, onboarding friction, and placement types compared side by side.
Poki, CrazyGames, WebGPU, PWA — the complete guide to web-native game distribution in 2026: leading portals, published terms, and a 12-week launch playbook.
Most indies write off OEM deals as enterprise-only. They're missing a channel that often outperforms the dominant storefronts on revenue share, exposure and audience fit.
Google Play now takes 10% under $1M, so alt stores are no longer a commission play. They're a reach play: devices, featuring and payment rails Play doesn't give you.