Data privacy Policy
Table of Contents
7. Ad identifiers, cookies and similar technologies
To provide our Games and other Services, Websites and targeted advertising, we use ad identifiers, cookies and similar technologies. This section describes our use of these technologies and how you can manage your preferences.
Ad identifiers, cookies and similar technologies are used by us to provide our Services to you and to collect information from your device. For example, these technologies allow us and our third party advertising partners to:
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recognise you and your device;
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provide targeted advertising to you;
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allow our Services to interact with a third party social network or platform (where you have chosen to allow such interaction);
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allow us to understand how you interact with our Websites (for example, where we use cookies such as the Google Analytics cookie on our Websites);
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allow our payment processors to process your payment instructions; and
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enable us and third parties to provide you with more customised services, for example to provide our Services in the correct language.
For more information on the cookies we use and why we use them, please see here.
How do ad identifiers, cookies and similar technologies work?
Ad identifiers are identifiers such as the Android advertising ID and/or Apple's ID for advertisers (the ‘IDFA’), which are uniquely associated with your device. Similar technologies include tracking pixels within ads. These technologies allow companies (including marketers and advertisers) to recognise your device when you use websites and applications.
Cookies are small text files that are stored by your browser on your desktop computer or mobile device. You can withdraw your consent to cookies by updating the settings within your browser or by using the cookie settings on our Websites. For more information about cookies, you can visit the cookie policy here.