Data privacy Policy
Table of Contents
2. Playing our Games
When you download, access and/or play our Games or use our other Services, we collect information about you. Most of this information comes directly from you or your device, such as device information, country, region, and game-play information. We use this information to provide our Games and Services to you, including for the purposes of optimisation, preventing fraud, customising in-game offers and verifying purchases. We will also use it for the other purposes set out in this Privacy Policy, including for Marketing and Advertising purposes.
Most of the information that we collect about you comes directly from you when you play our Games, or interact with our Websites, advertising or other Services. Broadly, the information we collect about you relates to the type of device you are using, how you play our Games (such as levels attempted and purchases made) and will include information that you submit when creating an account with us or which you allow us to access when you connect to your Social Network accounts through our Games or other Services. We will also collect information from advertising platforms and partners and other third parties such as information about your purchases and interests.
In more detail, depending on which of our Services you interact with, we will collect and process the following types of information:
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information about how you use and interact with our Games, advertising and other Services (for example, information about how and when you play our Games or visit our Websites, what device you use to access our Services or details as further set out in Impulse Media Hub Profile and playing socially below);
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information that you provide us with when you fill in forms, answer questions or complete surveys when using any of our Services, when you create an account with us, including your email address or if you invite your friends to use our Services;
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in certain jurisdictions, we collect your date of birth and/or your age to comply with applicable local regulations;
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location information, including state, country or, if enabled by you in your device settings, precise geolocation;
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the content of messages sent using our chat and messaging systems;
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if you contact us, for instance through our customer service channels, or respond to messages and communications that we send to you, we will keep a record of that correspondence;
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your interactions with us on our social media channels;
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information we collect via cookies and other similar technologies, as explained further below;
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information as further set out in this Privacy Policy, including Impulse Media Hub Profile and playing socially, Marketing, and Advertising;
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information we collect about you from our other Group Companies or other third party companies who have obtained your consent or have another legal basis to share such information with us (including publishing partners, platforms, advertising platforms and partners and data aggregators). This will include attributes about you and your interests, as well as other Games and Services you use, demographic and general location information.
We will collect device level identifiers and other information associated with those identifiers including:
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the type of device(s) you are using to play our Games or access our other Services, identifiers such as IP address, device identifiers, ad identifiers, a Impulse Media Hub-specific player ID, and the country, region or, if enabled by you in your device settings, the precise geolocation in which you are playing in; and
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how you play our Games and interact with our Websites or other Services (such as which of our Games you are playing, your progress through the Games, session time and duration, number of attempts at each level and purchases made).
In some instances, when you make purchases on or through our Websites, we will collect certain payment information from you on behalf of our payment service providers, but this information is temporarily cached in a way that is unreadable by Impulse Media Hub. Unless otherwise stated we do not collect or retain credit card information. Our payment service providers will provide us with information about your purchases so that we know if a purchase has been successful.
When you purchase items in our mobile apps through the App Store, on Facebook or on Google Play or purchase and redeem gift vouchers for our Games, we do not collect or store any payment information from you.
We will from time to time ask you for your consent to collect other information from you or your device. For instance, we will invite you to allow us to access your contacts to enable us to invite them to play our Games with you. If we do this or something similar, we will tell you what information we would like to collect, why we need it and what we’ll use it for.
We, our partners and Group Companies, will use this information:
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to enable us to provide our Games and other Services to you, to ensure that any purchases you make are verified on our servers and activated in the Games, and to provide you with player support if you need it;
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to enable us to optimise our Games for you and for the device that you are using, as well as to deliver customised in-game events, offers and promotions; for the other purposes as set out in this Privacy Policy, including for Marketing and Advertising purposes; and
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to enable us to comply with laws that apply to us, to prevent fraud, to ensure compliance with our Terms of Use or where necessary to defend, exercise or establish our legal rights including our rights under our Terms of Use.
We will also share your information with third party publishers who develop and provide Games and other Services to you on our behalf.
We analyse and use the information that we collect on a de-identified or aggregated basis for product development, to analyse the performance of our Games, to troubleshoot and to improve and optimise our Games to ensure the best player experience for our players as a whole.
A more detailed description of some of the ways that we use your information is set out below and in the other sections of this Privacy Policy, including our section containing disclosures for US residents.
Providing and optimising our Services
We use your information to enable us to provide our Websites, advertising and other Services to you and to optimise all of them so that we can make them the best they can be for you and all our players. This will include use and analysis of aggregated data to make sure that our Websites work properly on all devices and are as enjoyable as they can be for all our players.
We use Artificial Intelligence (AI) to personalise gameplay elements, such as adjusting level difficulty based on your progress, for example by suggesting challenges suited to your skill level and offering in-game items like boosters or lives at the moments they are most relevant to you. Additionally, we optimise game features and monetisation strategies by tailoring special offers and personalised deals based on your playing habits or preferences. AI also enhances customer support by analysing query details, gameplay data, and other relevant information to route your requests to the most appropriate support resources. When we process your personal information to develop, train and improve our AI to enhance your overall experience when using our Games and Services, we rely on legitimate interest.
Chat
Some of our Services include chat functionality. Users of our chat service(s) can send messages to other players, or to Impulse Media Hub customer service. Your messages will be used and stored by us: (a) to convey your messages; and (b) to enable you and your recipients to view your message history (although please note that after 30 days your in-game chat messages will no longer be accessible). We reserve the right to monitor and review the content of your messages, in accordance with applicable laws and regulations, including by using automatic filters and/or AI tools, to prevent toxic and abusive behaviours and to ensure that you are complying with our Terms of Use. We also reserve the right to prevent your use of our chat service(s) or to block the sending of any message for any reason. We will not use the content of your chat messages for any other purpose.
Customer Services
We use your information, including information that you provide directly to us in communications, to provide you with support through our customer service channels at your request when you need it. We will also use this information to contact you, for example as part of customer service or to send you updates about our Services. Finally, we will use your information to manage your account and relationship with us and improve your experience when you use our Services.
One of our customer service channels is the Impulse Media Hub Community website. For information about what information we collect and process when you use the King Community website, see Visiting our Websites below.
Analytics and Research
We use analytics tools, which will include third party analytics tools, to collect information about how you play our Games or use our other Services. Those tools will use cookies or other similar tracking technologies. We will use your information to carry out research, surveys or to engage directly with you, for example by sending you communications (including by email), for these purposes. We will also create reports, analysis, or similar services for use by us for the purposes of research or business intelligence, for example to track potential problems or trends with our Services, or to test out new game features and content.
Social and Community
We have several social and community channels which we use to communicate with our players. If you choose to interact with those channels, we will receive your information and use it in connection with those channels, including to engage with you. We will also republish your posts to those channels and these will be available to those with access to those channels, which may be public.
Promotions and Competitions
From time to time we will run promotions or competitions during which we will collect certain personal information from you, such as your name, address, post code, email address or other information or content submitted in order for you to claim a prize. Those competitions will have their own specific terms and conditions, but we will use personal information that you provide in relation to that competition for the purposes of running the competition. We will also publish the names and entries of competition entrants. That information will also be combined with your Impulse Media Hub Profile and other account information and will be processed, stored, and shared in accordance with this Privacy Policy.
QR codes
When you scan a QR code either to invite friends to download any of our Games, or to participate in promotions and similar activities, we will collect information from you, such as your device ID, your location, your unique visitor ID, the device used, IP address, time and date of the scanning. If a third party provides the QR code they will collect this information from you and we encourage you to read their privacy policy to know how they will process your personal information.
Cheating, crime toxic and abusive behaviour, and fraud prevention
We will use personal information that we hold to prevent cheating, crime, toxic and abusive behaviour, or fraud. We monitor our Games and other Services, using different tools, including AI tools, to detect such activities. We will process your personal information to monitor your account for anomalous player behaviour, this will help us to ensure the Game is fair between players.
We will also need to pass your information to fraud prevention agencies and other organisations involved in crime and fraud prevention, such as the police or other public bodies or entities where we are required to do so.
Legal uses
We will use your information as required or permitted by any applicable law. For example, if you live in the European Union, this includes providing VAT invoices where we are required to do so by applicable law or where requested by you.
Location-based Features
If you enable the collection of precise geolocation, in some countries we use this data to provide news, updates and offers from Impulse Media Hub, as well as partner deals that respond to your proximity to certain real-world locations. You can manage the settings in your device and in-game settings. Your data is used and shared strictly for the purposes outlined in this Privacy Policy.